The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video)

Category: Requests

Date: 24 February 2020

An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.

Category: Requests

Date: 20 July 2018

egta request on prime time definition and adload

Category: Requests

Date: 13 April 2018

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.

Category: Requests

Date: 28 November 2017

This week’s egtabite features an innovative approach to the traditional ad break, turning it into a live performance seamlessly integrated into television programming. The concept combines native advertising and influencer marketing, delivering maximum viewer attention and thereby ensuring that people stay engaged right through the break.

Category: egtabites

Date: 17 February 2017

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

Category: Requests

Date: 14 April 2016

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

Category: Requests

Date: 23 February 2016

In the search for new innovative ideas to add value to their channels, one of egta’s members, Publitalia (the sales house for Mediaset) launched a new concept called “All 21”. On the 23rd of September Publitalia launched a 60 second spot that ran simultaneously across all seven of its channels (Canale 5, Italia 1, Retequattro, DTT La5, Mediaset Extra, Iris and TopCrime). A spot aired at 9pm every night under these conditions can reach on average 10,000,000 viewers with an audience share of more than 30%. This technique also guarantees a broader target audience.

Category: egtabites

Date: 18 October 2013